FTC Investigates Healthcare Sites

Share this article:
The Federal Trade Commission has contacted HealthCentral.com and iVillage.com, among other healthcare sites, regarding their protection of visitor's personal information, according to wire reports Friday. This is part of a broad review the FTC is launching to find out whether a number of these sites are improperly sharing consumer information with third parties.


"The DMA board of directors passed a number of new guidelines last October that significantly restrict the use of healthcare information for marketing purposes," said Stephen Altobelli, spokesman for the Direct Marketing Associaiton.


The rules now require that member healthcare companies obtain permission in advance before sharing personal information with third parties, Altobelli said. He said it amounted to obtaining a "specific opt-in level of permission."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.