FTC Guide Details Marketing Rules

Share this article:
The Federal Trade Commission has released a new guide, "Advertising and Marketing on the Internet: Rules of the Road," to provide online marketers with an overview of some of the laws it enforces.


The guide provides an outline to numerous topics and shows how rules that are applied to other forms of advertising are applicable to online advertising, including laws enforced by the FTC, consumer privacy protection, credit and financial issues, negative option orders, and warranties and guarantees. It also lists the numerous fines and punishments that can be levied if a marketer fails to comply with its regulations.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.