FTC extends comment period on Do-Not-Track

Share this article:

The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal to increase the level of control consumers have over their online data to February 28. The proposal includes the suggestion of a Do-Not-Track mechanism that would allow consumers to opt out of all tracking of their online behavior by third-party entities. Marketers and industry trade associations have refuted the need for additional measures, saying that new self-regulation methods are sufficient and that consumers do not realize how barren the Internet will look if they opt out of some of the Web's basic functionality.

The FTC extended the deadline by a month after requests from organizations "citing the nature and complexity of the questions and issues raised in the report," the government agency said on Friday, January 21.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...