FTC extends comment period on Do-Not-Track

Share this article:

The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal to increase the level of control consumers have over their online data to February 28. The proposal includes the suggestion of a Do-Not-Track mechanism that would allow consumers to opt out of all tracking of their online behavior by third-party entities. Marketers and industry trade associations have refuted the need for additional measures, saying that new self-regulation methods are sufficient and that consumers do not realize how barren the Internet will look if they opt out of some of the Web's basic functionality.

The FTC extended the deadline by a month after requests from organizations "citing the nature and complexity of the questions and issues raised in the report," the government agency said on Friday, January 21.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Ad Event Promises a Clapton Show, But All It Gives You Is the Line

Ad Event Promises a Clapton Show, But All ...

Digital advertising gurus must be rock stars, after all. They draw long lines whether or not they're on the tops of their games.

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.