FTC: Don't expect payment guidelines to result in anti-blogger sweeps

Share this article:

Earlier this month, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, called on the Federal Trade Commission to rescind new guidelines that call on bloggers to disclose payments or compensation received from marketers.

Rothenberg contended that the guidelines single out bloggers because print journalists “have long been afforded strong First Amendment protections in traditional media outlets” for similar actions.

However, Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.

“We have explained on a number of occasions that we do not have civil penalty authority,” he said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...