Direct Line Blog

FTC: Don't expect payment guidelines to result in anti-blogger sweeps

Share this article:

Earlier this month, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, called on the Federal Trade Commission to rescind new guidelines that call on bloggers to disclose payments or compensation received from marketers.

Rothenberg contended that the guidelines single out bloggers because print journalists “have long been afforded strong First Amendment protections in traditional media outlets” for similar actions.

However, Rich Cleland, assistant director of the FTC's division of advertising practices, told Click Z this month that bloggers shouldn't expect a witch hunt, because the FTC doesn't have the ability to carry one out.

“We have explained on a number of occasions that we do not have civil penalty authority,” he said.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.