FTC Charges E-Mailer With Spam, Deception

Share this article:
The Federal Trade Commission yesterday asked a judge to halt a St. Louis man's e-mail operation that the agency said uses deceptive subject lines and other header information to trick consumers into visiting an adult Web site.


Brian Westby's e-mail activities generated 46,000 consumer complaints to the FTC, the agency said in court papers charging Westby with deception. The FTC asked the U.S. District Court in Chicago to place a temporary ban on Westby until trial, at which it will seek a permanent injunction.


Westby used unsolicited e-mail or "spam" to promote his "Married But Lonely" adult Web site, the FTC said. The subject lines of the e-mails contained deceptive statements, including "Did you hear the news?" and "New movie info," according to the FTC.


Those who opened the e-mail were unwittingly subjected to sexually explicit material, the FTC said. Those who clicked a hyperlink offering to unsubscribe them from receiving such e-mails in the future received only an error message, according to the FTC.


In addition, Westby used false header information to make it appear as though the e-mails originated from innocent third parties, a practice known as "spoofing," the FTC said.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.