FSIs

Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media

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Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement firm Kantar Media (formerly TNS Media). Internet advertising and free-standing inserts were the only sectors that reported growth, 7.3% and 3%, respectively, according to the company.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...