Frontenac Buys National System

Share this article:
Private equity investment firm Frontenac Co. said yesterday that it acquired National System Inc., a marketing services company that provides local market programs for major consumer and retail brands. Terms of the deal were not disclosed.


Mark Mantovani will continue as CEO, according to Frontenac, Chicago. Former Wunderman chairman/CEO Jay Bingle was named chairman.


National System, St. Louis, offers services such as co-operative advertising compliance, marketing communications, digital asset management, direct mail and various creative advertising services to a stable of large, market-leading clients in the automotive, wine and spirits and retail/restaurant industries.


Mantovani said the transaction would give National System the resources to "further penetrate the automotive and retail/restaurant industries and to expand our business to adjacent industries."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.