From The DM News Blog: Vital Radiance Markets Makeovers for Midlife

Share this article:
A direct response commercial for a new cosmetic line called Vital Radiance was so effective that I visited the URL featured in the spot even though it was pretty clear I was not the target audience for the products, writes senior editor Kristen Bremner.


Though they never flat out said it, the makeup in the Vital Radiance line was created for women of a certain age. However, it was not presented in a miracle-cure, turn-back-time sort of way. It was more of a your-skin-is-changing, our-products-address-your-needs kind of way. Visit http://blog.dmnews.com for more.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.