From the DM News Blog: Target Dog Touts Inserts Via DM Flip Book

A Target direct mail piece arrived in my mail box with

a bright red envelope featuring Target-bullseye-branded mascot

Spot the dog, writes senior editor Kristen Bremner.

The envelope also directs recipients to a flip book with more than

$45 in coupons and tells them to look for Target's March 26

newspaper insert for more savings. The flip book's back cover

also plugs the newspaper insert.

I wonder whether it will be any different from the usual format used by Target on a weekly basis or whether the company is just trying to get consumers to look for its inserts every Sunday. Visit for more.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions