From the DM News Blog: Target Dog Touts Inserts Via DM Flip Book

Share this article:
A Target direct mail piece arrived in my mail box with


a bright red envelope featuring Target-bullseye-branded mascot


Spot the dog, writes senior editor Kristen Bremner.


The envelope also directs recipients to a flip book with more than


$45 in coupons and tells them to look for Target's March 26


newspaper insert for more savings. The flip book's back cover


also plugs the newspaper insert.


I wonder whether it will be any different from the usual format used by Target on a weekly basis or whether the company is just trying to get consumers to look for its inserts every Sunday. Visit


http://blog.dmnews.com for more.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.