From the DM News Blog: Target Dog Touts Inserts Via DM Flip Book

Share this article:
A Target direct mail piece arrived in my mail box with


a bright red envelope featuring Target-bullseye-branded mascot


Spot the dog, writes senior editor Kristen Bremner.


The envelope also directs recipients to a flip book with more than


$45 in coupons and tells them to look for Target's March 26


newspaper insert for more savings. The flip book's back cover


also plugs the newspaper insert.


I wonder whether it will be any different from the usual format used by Target on a weekly basis or whether the company is just trying to get consumers to look for its inserts every Sunday. Visit


http://blog.dmnews.com for more.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: