From the DM News Blog: Martha Stewart in Macy's: How Does that Affect Kmart?

Share this article:
Martha Stewart is going gangbusters since her recent ordeal. First there was her book, "The Martha Rules," which I highly recommend to entrepreneur types.


Then came news that advertisers were flocking back to her titles, and that Everyday Food was a hit. In between were a few deals. And now comes the news that her company's going to create an exclusive Martha Stewart Collection home merchandise line for Federated Department Stores' Macy's brand. Visit http://blog.dmnews.com for more.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.