From the DM News Blog: Martha Stewart in Macy's: How Does that Affect Kmart?
Martha Stewart is going gangbusters since her recent ordeal. First there was her book, "The Martha Rules," which I highly recommend to entrepreneur types.Then came news that advertisers were flocking back to her titles, and that Everyday Food was a hit. In between were a few deals. And now comes the news that her company's going to create an exclusive Martha Stewart Collection home merchandise line for Federated Department Stores' Macy's brand. Visit http://blog.dmnews.com for more.
