From the DM News Blog: 1-800-PetMeds Practices Pet Personalization

Share this article:
Pet product e-tailer 1-800-PetMeds launched a personalized e-mail campaign aimed at dog owners that was engaging and informative to the point that I seriously considered switching brands, writes senior editor Kristen Bremner.


The subject line of the message I received yesterday asked, "Is Moby eating the best food?" The body of the e-mail was a promotion for Azmira dog food and went on to pose a call to action that said, "We challenge you to find a healthier dog food for your pug."


My first thought was that shipping dog food would not be economically feesible, but the body of the e-mail also had a free shipping offer on orders of $39 or more. Upon clicking through to find out more about the product, the site answered all of my questions. Visit http://blog.dmnews.com for more.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.