Friday news flash: Hannah Montana is officially everywhere

Not content with reaching your children through movies, television, CDs and a billion pieces of hot pink merchandise, Miley Cyrus and her Disney handlers have found a way to take over your home phone.
As part of a back-to-school merchandise tie-in with Wal-Mart, Disney is offering "phone calls" from Miley (stage name: Hannah Montana) that will encourage kids to get out of bed, go to band practice and practice their vocab words.
Parents just log on to the microsite -- which conveniently links to the Wal-Mart/Hannah Montana back to school store -- type in some basic information and choose to receive a wake-up call or a reminder for a certain activity. Then, through the magic of the Internet, a lucky kid gets a call from Hannah. The parent, meanwhile, gets a confirmation e-mail, complete with reminders to buy more Hannah Montana gear at Wal-Mart.
Yeah, it's a little creepy, but you have to be impressed with the creativity. In a market saturated in Cyrus, finding a new, exciting channel to push her name is quite the feat. Getting permission, on top of that, to send thousands of targeted marketing e-mails as part of the "service" is pretty brilliant.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...