Friday news flash: Hannah Montana is officially everywhere

Share this article:
Not content with reaching your children through movies, television, CDs and a billion pieces of hot pink merchandise, Miley Cyrus and her Disney handlers have found a way to take over your home phone.
As part of a back-to-school merchandise tie-in with Wal-Mart, Disney is offering "phone calls" from Miley (stage name: Hannah Montana) that will encourage kids to get out of bed, go to band practice and practice their vocab words.
Parents just log on to the microsite -- which conveniently links to the Wal-Mart/Hannah Montana back to school store -- type in some basic information and choose to receive a wake-up call or a reminder for a certain activity. Then, through the magic of the Internet, a lucky kid gets a call from Hannah. The parent, meanwhile, gets a confirmation e-mail, complete with reminders to buy more Hannah Montana gear at Wal-Mart.
Yeah, it's a little creepy, but you have to be impressed with the creativity. In a market saturated in Cyrus, finding a new, exciting channel to push her name is quite the feat. Getting permission, on top of that, to send thousands of targeted marketing e-mails as part of the "service" is pretty brilliant.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Trick or Treat: It's Christmas

Trick or Treat: It's Christmas

Whether you're sweet or sour on the holiday season creeping into October it now begins well before Halloween.

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.