French Wake up to Sporting Catalogs

Share this article:
PARIS - Sales of mail order sporting goods in France have pushed past 1.3 billion francs ($216 million) and are expected to hit 2 billion francs ($333 million) this year in the wake of French World Cup Fever.


More and more catalogers including US-based Genesis are entering the market. Genesis launched "USA pro Sports" earlier this spring to capitalize on growing interest in American sports (see DM News International May 11, p.1).


French catalogers are targeting individual sports as well as pushing multi-sport books and many of them adopt English language names to add cachet and verisimilitude.


Recent entries include Foot Center, Rugby Shop, Tennis Pro, Golf Plus, Judo International, Totem Sport Baseball, Neway Bike Shop-Action, Pro Fitness, Horse Wood, Somewhere, Uncle Sam, Discount Marine Equipment and The Subway of Life - a swimming book.


Catalogs cover the sporting waterfront from aeronautics, marital arts, automobiles, basketball and fencing to soccer, golf, handball, jogging, camping, swimming, rugby, fishing, tennis and volleyball.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.