French cheese firm Bel Group increases CRM efforts with Sogec/Unica partnership

Share this article:

Within the framework of its partnership with Unica Corp., French cheese manufacturer Bel Group has selected Sogec Marketing for its CRM efforts.

Bel has contracted the two marketing firms to execute cross-channel marketing campaigns aimed at growing customer relationships.

Bel, the third biggest French cheese manufacturing group with major brands including Babybel, Kiri and Leerdammer, is growing and developing its business and is looking to acquire new customers and build loyalty.

Paris-based Sogec implemented a two-phase process to target consumers. The first phase focuses on data management using both on and offline database hosting for all the Group's Web sites. This information is being segmented and cleaned up.

The second phase brought in Unica, Waltham, MA, for overall marketing campaign management.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.