FreeShop.com and eUniverse Form Alliance
FreeShop.com's top five offers will be prominently displayed on eUniverse and its network of sites. The offers will be targeted to match the interest of eUniverse users.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.