FreeShop.com and eUniverse Form Alliance
FreeShop.com's top five offers will be prominently displayed on eUniverse and its network of sites. The offers will be targeted to match the interest of eUniverse users.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.