FreeShop.com and eUniverse Form Alliance
FreeShop.com's top five offers will be prominently displayed on eUniverse and its network of sites. The offers will be targeted to match the interest of eUniverse users.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.