FreeShop Inks Provider Deal with Emazing
The agreement will add at least 75 new offers to FreeShop's e-mail categories, including subjects like greeting cards, tips, news, comics and horoscopes. Financial terms of the agreement were not released.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.
Industry experts explore the value in a person's cyber identity for marketers.