FreeShop Inks Provider Deal with Emazing
The agreement will add at least 75 new offers to FreeShop's e-mail categories, including subjects like greeting cards, tips, news, comics and horoscopes. Financial terms of the agreement were not released.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.