FreePlay invades 7-Eleven TV

Consumers try out the game at Comic-Con

Consumers try out the game at Comic-Con

Facebook page promoting the game

Facebook page promoting the game

Consumers try out the game at Comic-Con

Consumers try out the game at Comic-Con

Cowboys & Aliens movie poster

Cowboys & Aliens movie poster

Screenshot of FreePlay game

Screenshot of FreePlay game

A consumer try out the game at Comic-Con

A consumer try out the game at Comic-Con

Print ad in 7-Eleven

Print ad in 7-Eleven

FreePlay labs developed a third-person shooter game based on the popular graphic novel "Cowboys and Aliens," which was released as a feature film on July 29. The game was promoted on 7-Eleven's Digital Display Networks.

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