Freeman appointed CEO of Interpublic's MediaBrands Ventures

Share this article:
Freeman appointed CEO of Interpublic's MediaBrands Ventures
Freeman appointed CEO of Interpublic's MediaBrands Ventures

Interpublic Group has named Matt Freeman CEO of MediaBrands Ventures. He is charged with growing the network's portfolio of digital and specialized businesses, as well as collaborating with the media management agencies UM and Initiative. In addition, Freeman will lead global expansion of the brand.

Freeman will lead business units including search and social media firm Reprise Media; audience demand platform Cadreon; mobile marketing company Ansible; and Geomentum, a company focused on local marketing.

Freeman joins MediaBrands from Betawave, a start-up where he also served as CEO. Prior to that, Freeman worked as CEO of Omnicom's Tribal DDB Worldwide.

IPG created MediaBrands in 2008, as the holding company looked to consolidate its media business under one umbrella.

An IPG representative could not be reached immediately for comment.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.