Free tabloid Metro redesigns U.S. editions

Metro, the free daily newspaper distributed at commuter points, has unveiled a redesign of its U.S. editions in New York, Boston and Philadelphia.

The move follows the recent changes made to Metro Sweden last summer.

The title plans to adopt the changes across its 70 worldwide editions within the next few years.

New features to the paper include a daily Metro newsmaker profile featuring an influential personality, a business page that will include content from Bloomberg and better opportunities for advertisers to reach Metro's 18 to 39 year-old reader demographic.

The new layout gives more favored ad positions within premium sections of the paper.

Guinness World Records recently named metro the world's largest global newspaper. It reaches more than 1 million readers daily in the United States with a target audience that is evenly split across gender. Seventy percent are under the age of 45.

close

Next Article in Production and Printing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct Marketing

Anderson Direct Marketing

Anderson Direct Marketing is a premier, full-service direct marketing agency partner providing: program ...

JapsOlson Company

JapsOlson Company

Japs-Olson has been offering <b>solutions</b> to the direct mail industry for <b>over 100 ...

more »

More in Production and Printing

Hyper-personalization in marketing

Hyper-personalization in marketing

Understanding the role of print and production in achieving hyper-personalization is critical, so consider the following four tips to drive the effectiveness and efficiency of your next direct marketing campaign.

Capitalizing on transactional documents

Capitalizing on transactional documents

What happens when messages are sent within a printed business document? You may be surprised to know that they get read.

Simplifying complex, personalized print

Simplifying complex, personalized print

You want to strike a chord with your customers and prospects. But as you can imagine, the more complex the personalization, the harder it is to put it together.