This holiday shopping season could finally make free shipping the norm among multichannel retailers — and free returns could be next.
LL Bean introduced free standard shipping without a minimum purchase amount to all US and Canadian addresses on March 25. The multichannel retailer will also increase Visa cardmember benefits by doubling rewards on purchases made with LL Bean Visa cards.
Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.
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Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...