Free E-mail to Keep 1-800-Coffees.com Customers Wired

Share this article:
1-800-Coffees.com, San Carlos, CA, earlier this week announced that it's offering online visitors free e-mail service in the hopes of building customer loyalty for its e-tail site featuring coffee beans, teas and gifts.


The Web site www.1800coffees.com launched last month and has signed agreements with several gift sellers -- while using Seattle's Best Coffees as its supplier of coffee-related products and Vstore.com as its fulfillment provider.


Kevin Sinclair, president of 1-800-Coffees.com, said other loyalty-based programs were under construction, such as allowing site visitors to publish their own fiction online and providing them with links to cyber cafes.


Sinclair said his firm planned to launch ad campaigns, online and offline, as early as this summer. His firm plans to generate revenue through merchandise sales, as well as banner ads and affiliate programs.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.