Free E-mail to Keep 1-800-Coffees.com Customers Wired

Share this article:
1-800-Coffees.com, San Carlos, CA, earlier this week announced that it's offering online visitors free e-mail service in the hopes of building customer loyalty for its e-tail site featuring coffee beans, teas and gifts.


The Web site www.1800coffees.com launched last month and has signed agreements with several gift sellers -- while using Seattle's Best Coffees as its supplier of coffee-related products and Vstore.com as its fulfillment provider.


Kevin Sinclair, president of 1-800-Coffees.com, said other loyalty-based programs were under construction, such as allowing site visitors to publish their own fiction online and providing them with links to cyber cafes.


Sinclair said his firm planned to launch ad campaigns, online and offline, as early as this summer. His firm plans to generate revenue through merchandise sales, as well as banner ads and affiliate programs.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.