Free Download: 2013 Marketing Hall of Femme e-Book

Share this article:

Click to download your free copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks.

Call it Girl Power. The ability to fight odds like an average 24-month tenure for chief marketing officers and rise far above any glass ceiling. The Direct Marketing News 2013 Marketing Hall of Femme honorees have that power.

These 15 exceptional women have risen to the apex of their profession as champions of integrated, direct marketing strategies in their organizations. Their methods have improved marketing performance and have yielded measureable results—from revenue growth to increases in customer engagement. The stories of these chief marketers, similar to those of powerhouse brands, are ones of dynamism, flexibility, incisiveness, and determination.

Read on and be inspired.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Marketing Strategy

Marketing Essentials for 2015

Marketing Essentials for 2015

DMN's 2014 40 Under 40 winners offer up their predictions for the most important aspects or attributes of the marketer in 2015.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

Shot by Both Sides

Shot by Both Sides

The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.