Free Data Analysis Software Introduced

Share this article:
Drake Business Service Inc., New York, a database marketing consulting firm, recently introduced a new software program designed to help direct marketers analyze and plan direct marketing tests.


The program, called Plan-alyzer, is especially suited for direct marketers who are uncomfortable with statistics and who may not understand them.


"A significant proportion of direct marketing tests are read with too few observations to be meaningful," said Perry D. Drake, vice president , Drake Business Services Inc., who created the software based on his consulting experience and teaching experience at New York University in the Direct Marketing Master's Degree program. "Those who base their marketing decisions on such tests are literally gambling with their company's bottom line."


Plan-alyzer, however, presents statistics in an easy-to-understand way, thereby allowing marketers to become more comfortable with statistics and ultimately maximizing the value and benefits of the proper test design and analysis.


According to Drake, the software easily determines appropriate sample sizes for test panels to ensure results can be read with confidence; gauges the reliability of a test estimate by placing bounds around the test response rate; and determines if one test panel is significantly better than another with a certain level of confidence.


The Plan-Alyzer can be downloaded free-of-charge form the Drake Business Services Inc.'s Web site at www.drakebusiness.com.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.