Free AOL for Broadband Users?

Share this article:

AOL may be offering its services, including e-mail, for free to customers with a broadband Internet connection.

AOL CEO Jonathan Miller presented the plan to other executives at AOL's parent Time Warner last week, according to media reports.

Under the proposed plan, AOL would no longer charge subscription fees to users who bought Internet service from another provider. Subscribers with an AOL dial-up service will continue to pay subscriptions.

The plan is an attempt to curb a decline in subscribers. AOL in the first quarter of this year saw a decline of 7 percent revenue and 13 percent subscriptions. However, advertising revenue increased by 26% during this period, balancing part of the subscription decline.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Delivered: Yankees Emails

Delivered: Yankees Emails

What's in our inbox this month: Yankees. Some of these need to be sent down to the minors.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.