Frederiksen Signs as Media Buyer for Attach-It

Frederiksen Television, Falls Church, VA, has signed a media placement agreement with Jim Caldwell and Future Thunder Productions. Under terms of the agreement, Frederiksen Television will buy all airtime for Caldwell's short-form ad campaign for a home improvement product called Attach-It. Eileen Simms, Frederiksen's director of media, will oversee the campaign. Media testing will begin mid-November with a national rollout to follow.

Attach-It is a new product for hanging pictures and other knickknacks on walls without using destructive nails. The product attaches itself to the picture, then hangs on the wall. Attach-It, which leaves no holes, recently debuted on QVC.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions