Frederiksen Group Goes Krazy for Cows
The Frederiksen Group announced recently that Frederiksen Television has completed production on four 60-second and 120-second DRTV spots for the Krazy Cow, a stuffed animal produced by Imagitel Inc. Frederiksen is buying all media for the test, which will begin airing on national cable this month.The toy is available at two price points -- $19.95 and $29.95 -- and moos and laughs when touched on the hoof. The stuffed animal also bounces and dances on any surface.
"The success of the Boogie Bass has [proved] that there is a market for novelty products like Krazy Cow," said Lee Frederiksen, founder/CEO of The Frederiksen Group, Falls Church, VA. "With the holiday shopping season coming up, the market is ripe for a new product like this. We anticipate that it will do very well on television, leading into a run in retail."