Frederiksen Group Goes Krazy for Cows

Share this article:
The Frederiksen Group announced recently that Frederiksen Television has completed production on four 60-second and 120-second DRTV spots for the Krazy Cow, a stuffed animal produced by Imagitel Inc. Frederiksen is buying all media for the test, which will begin airing on national cable this month.


The toy is available at two price points -- $19.95 and $29.95 -- and moos and laughs when touched on the hoof. The stuffed animal also bounces and dances on any surface.


"The success of the Boogie Bass has [proved] that there is a market for novelty products like Krazy Cow," said Lee Frederiksen, founder/CEO of The Frederiksen Group, Falls Church, VA. "With the holiday shopping season coming up, the market is ripe for a new product like this. We anticipate that it will do very well on television, leading into a run in retail."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.