Fraud

In-App Fraud Projected to Cost Marketers $1 Billion This Year

In-App Fraud Projected to Cost Marketers $1 Billion This Year

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More than 13% of apps available in Google Play and the App Store are there to commit mobile device hijacking.

Can Bots Be Stopped in Their Tracks?

Can Bots Be Stopped in Their Tracks?

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Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

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A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

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The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

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As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Cookie Stuffing: Not as Delicious as It Sounds

Cookie Stuffing: Not as Delicious as It Sounds

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Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?

The Bitter Basics of Bots

The Bitter Basics of Bots

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Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?

MasterCard to release e-commerce anti-fraud tool

MasterCard to release e-commerce anti-fraud tool

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MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...