Fraud

Fraud-Free Sites Account for Nearly All Conversions

Fraud-Free Sites Account for Nearly All Conversions

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A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

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The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

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As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Cookie Stuffing: Not as Delicious as It Sounds

Cookie Stuffing: Not as Delicious as It Sounds

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Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?

The Bitter Basics of Bots

The Bitter Basics of Bots

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Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?

MasterCard to release e-commerce anti-fraud tool

MasterCard to release e-commerce anti-fraud tool

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MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...