A study shows that on sites with 10% or more fake traffic even bona fide visitors hardly ever convert.
The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.
As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.
Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?
Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?
MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...