Fraud

Woolley Named to Head Anti-Fraud Group

Woolley Named to Head Anti-Fraud Group

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The ex-DMA chief will lead TAG, a joint industry program dedicated to eliminating digital advertising fraud.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

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As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he handle it? See how our readers would tackle this thorny situation.

Cookie Stuffing: Not as Delicious as It Sounds

Cookie Stuffing: Not as Delicious as It Sounds

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Now infamous cookie stuffer Shawn Hogan has finally been sentenced for his part in defrauding eBay of $28 million in online marketing feeds. OK. But what the heck is cookie stuffing?

The Bitter Basics of Bots

The Bitter Basics of Bots

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Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?

MasterCard to release e-commerce anti-fraud tool

MasterCard to release e-commerce anti-fraud tool

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MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...