Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?
MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.