Online ad fraudsters have the run of the 'Net. About 15% of ads served online are phony. Will the marketing industry fight back?
MasterCard will release an e-commerce anti-fraud product for merchants in May, said Mike Plotnick, MasterCard's communications leader. MasterCard announced the product at the Merchant Risk Council show in Las Vegas. The solution is designed for merchants all over the world to be used for transactions on U.S.-issued cards.
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