Frank Washkuch

Most Recent Articles by Frank Washkuch

Pozen builds marketing team as it preps drugs for market

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Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market.

Cola giants scurry to attract younger 
consumers in decades-long turf war

Cola giants scurry to attract younger 
consumers in decades-long turf war

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At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different.

Postal Service weighs infrastructure cuts

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The U.S. Postal Service said Sept. 15 that it is considering cutting its processing-facilities network by more than half and adjusting service standards to save up to $3 billion a year. However, the USPS also said the changes would also result in longer processing and delivery times for the mail.

Search Alliance was beginning of the end for Bartz

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Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.

Donahoe asks Congress to solve crisis

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Postmaster General and CEO Patrick Donahoe told a Senate committee September 6 that the US Postal Service is "in a crisis" and will default on a $5.5 billion payment to the federal government if Congress does not enact legislation this month changing its business model.

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