Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market.
At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different.
The U.S. Postal Service said Sept. 15 that it is considering cutting its processing-facilities network by more than half and adjusting service standards to save up to $3 billion a year. However, the USPS also said the changes would also result in longer processing and delivery times for the mail.
Postmaster General and CEO Patrick Donahoe told a Senate committee September 6 that the US Postal Service is "in a crisis" and will default on a $5.5 billion payment to the federal government if Congress does not enact legislation this month changing its business model.
Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.