Frank Washkuch

Pharmaceutical company Pozen is building its marketing staff and soliciting digital advice from industry leaders despite being in the long process of readying products for the consumer market.

At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different.

The U.S. Postal Service said Sept. 15 that it is considering cutting its processing-facilities network by more than half and adjusting service standards to save up to $3 billion a year. However, the USPS also said the changes would also result in longer processing and delivery times for the mail.

Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases.

Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.

Paper producer NewPage Corp. filed for Chapter 11 bankruptcy protection on September 7 to ease its debt restructuring.

Postmaster General and CEO Patrick Donahoe told a Senate committee September 6 that the US Postal Service is "in a crisis" and will default on a $5.5 billion payment to the federal government if Congress does not enact legislation this month changing its business model.

Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media.

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
.

As DRTV marketers move well beyond their own traditional medium, companies that were built as shop-from-home cable TV networks are doing the same, broadening the appeal beyond TV. HSN (formerly the Home Shopping Network), QVC and ShopNBC have all enhanced sales capabilities online and through mobile devices.