France Debuts Stickers to Reduce Mail Pollution

Share this article:
France began a campaign last week to distribute stickers to households warning against the pollution of marketing letters and brochures. Environment Minister Serge Lepeltier unveiled the "Stop pub" stickers, the French word for advertisements. According to Agence France-Press, the stickers say: "The abuse of brochures is dangerous for my planet. Please spare my mailbox. No to unaddressed leaflets or brochures, yes to communal newsletters."


The stickers will be distributed to communities and are available at energy and environment offices. Lepeltier said letter carriers and the direct marketing industry must abide by the stickers' instructions. The CFDT, a union covering mail workers, said the measure will endanger 50,000 jobs.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.