Fox Interactive Picks Efficient Frontier for Paid Search

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Fox Interactive Media has hired Efficient Frontier, Mountain View, CA, to handle search engine marketing for its online properties.

The agency will manage bid and performance management of paid search for FoxSports.com, IGN.com, MySpace.com, AskMen.com, Scout.com, GameSpy.com and RottenTomatoes.com.

All told, Efficient Frontier will handle bidding for 500,000 Fox keyword campaigns.
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