Fox Interactive CEO Talks Up MySpace

Share this article:

NEW YORK -- Adweek Magazines' Digital Marketing Conference began yesterday with keynote speaker Ross Levinsohn, president of News Corp.'s Fox Interactive Media unit. And who knew this fact: The year-old division already is No. 2 in page views behind Yahoo.

The Fox Interactive network of roughly 20 sites had more than 30 billion hits, Mr. Levinsohn claimed. He credits much of this success to the division's acquisition of MySpace.com, which has about 84 million members.

Mr. Levinsohn asked the crowd how many of them had profiles on MySpace. When a little less than half raised their hands, he encouraged the rest to enroll on the social networking site popular with the under-25 crowd.

"I may be a little older than the MySpace crowd," he said. "Right now, I only have about 40 friends. So sign up, I'm www.myspace.com/rosslevinsohn."

Aside from upping the count on his friend list, Mr. Levinsohn may have additional motives for signing up more people.

He said that Fox Interactive is increasingly using MySpace and other tools that let users respond about their interests and supply contact information to help marketers target a specific audience.

Other social networking Web sites owned by Fox Interactive include video game fan site IGN Entertainment and movie review site Rotten Tomatoes. The company sites are not just providing content or promoting products to prospective clients, however. Mr. Levinsohn said that the Internet is a place for interaction.

"Kids don't have a way to express themselves, and that's led to the rise of social networking," he said. "It's all about getting them to interact and express themselves. We are starting to take a different mindset. We don't want them to sit back and be passive."

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.