Fox Interactive CEO Talks Up MySpace

Share this article:

NEW YORK -- Adweek Magazines' Digital Marketing Conference began yesterday with keynote speaker Ross Levinsohn, president of News Corp.'s Fox Interactive Media unit. And who knew this fact: The year-old division already is No. 2 in page views behind Yahoo.

The Fox Interactive network of roughly 20 sites had more than 30 billion hits, Mr. Levinsohn claimed. He credits much of this success to the division's acquisition of MySpace.com, which has about 84 million members.

Mr. Levinsohn asked the crowd how many of them had profiles on MySpace. When a little less than half raised their hands, he encouraged the rest to enroll on the social networking site popular with the under-25 crowd.

"I may be a little older than the MySpace crowd," he said. "Right now, I only have about 40 friends. So sign up, I'm www.myspace.com/rosslevinsohn."

Aside from upping the count on his friend list, Mr. Levinsohn may have additional motives for signing up more people.

He said that Fox Interactive is increasingly using MySpace and other tools that let users respond about their interests and supply contact information to help marketers target a specific audience.

Other social networking Web sites owned by Fox Interactive include video game fan site IGN Entertainment and movie review site Rotten Tomatoes. The company sites are not just providing content or promoting products to prospective clients, however. Mr. Levinsohn said that the Internet is a place for interaction.

"Kids don't have a way to express themselves, and that's led to the rise of social networking," he said. "It's all about getting them to interact and express themselves. We are starting to take a different mindset. We don't want them to sit back and be passive."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.