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Foursquare

Brands go local, get social

Carol Krol May 01, 2012

Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.

Reports: Apple to tighten app privacy rules

Melissa Hoffmann February 17, 2012

Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.

Dunkin' Donuts social giveaways urge customers to stay engaged

Dianna Dilworth January 03, 2012

As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.

Apps emerge as ideal interactive partners

Tim Peterson January 01, 2012

These apps do the trick when it comes to interactive gamification.

Black Friday, a dark day for mobile retail marketing

Tim Peterson November 28, 2011

Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Neiman Marcus to host Foursquare campaign

Tim Peterson September 30, 2011

Neiman Marcus will run a four-hour Foursquare campaign on Oct. 1 that asks consumers to check in to a store for a chance to find a free handbag.

Understanding the fan journey

Rob McQueen, EVP of sponsorship, Momentum Worldwide August 01, 2011

Many marketers and agencies have developed the tools necessary to  address how shoppers act, feel and what ultimately leads them to purchase. Now, what about the "fan" journey?

American Express, Foursquare expand location-based offers nationwide

Tim Peterson June 23, 2011

American Express Co. and Foursquare rolled out a location-based offers service on June 23 that enables partner companies to deliver discounts. Participating merchants at launch are retailers H&M and Sports Authority and holding company Union Square Hospitality Group, which owns various New York City restaurants.

AT&T-Mobile's "a-ha!" moment for mobile marketers

Tim Peterson March 21, 2011

For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.

Suburban happy hour kings cultivate new customer relationship strategies

Frank Washkuch January 01, 2011

Direct marketing plays a major role in the consumer outreach efforts of competitive brands Chili's and TGI Friday's.

Location-based services will make marketing sense

Ryan Chatelain August 04, 2010

Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?

Q&A with CardStar CEO, Andy Miller

July 28, 2010

Are all those loyalty cards weighing your wallet down? CardStar, a smart phone app, wants to help with that. The platform, available on the BlackBerry, iPhone and Android, allows shoppers to digitize their reward cards - enter the store and card number and it creates a bar code that can be scanned by cashiers.