Foursquare

Walgreens checks in with Foursquare for a mobile coupon program

Walgreens checks in with Foursquare for a mobile coupon program

Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale.

Gamification moves beyond badges

Gamification moves beyond badges

Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.

Brands go local, get social

Brands go local, get social

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Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.

Reports: Apple to tighten app privacy rules

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Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.

Dunkin' Donuts social giveaways urge customers to stay engaged

Dunkin' Donuts social giveaways urge customers to stay engaged

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As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.

Apps emerge as ideal interactive partners

Apps emerge as ideal interactive partners

These apps do the trick when it comes to interactive gamification.

Black Friday, a dark day for mobile retail marketing

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Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.

Neiman Marcus to host Foursquare campaign

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Neiman Marcus will run a four-hour Foursquare campaign on Oct. 1 that asks consumers to check in to a store for a chance to find a free handbag.

Understanding the fan journey

Understanding the fan journey

Many marketers and agencies have developed the tools necessary to 
address how shoppers act, feel and what ultimately leads them to purchase. Now, what about the "fan" journey?

American Express, Foursquare expand location-based offers nationwide

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American Express Co. and Foursquare rolled out a location-based offers service on June 23 that enables partner companies to deliver discounts. Participating merchants at launch are retailers H&M and Sports Authority and holding company Union Square Hospitality Group, which owns various New York City restaurants.

AT&T-Mobile's "a-ha!" moment for mobile marketers

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For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.

Suburban happy hour kings cultivate new customer relationship strategies

Suburban happy hour kings cultivate new customer relationship strategies

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Direct marketing plays a major role in the consumer outreach efforts of competitive brands Chili's and TGI Friday's.

Location-based services will make marketing sense

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Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?

Q&A with CardStar CEO, Andy Miller

Are all those loyalty cards weighing your wallet down? CardStar, a smart phone app, wants to help with that. The platform, available on the BlackBerry, iPhone and Android, allows shoppers to digitize their reward cards - enter the store and card number and it creates a bar code that can be scanned by cashiers.

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