Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.
Apple will require application developers to obtain explicit permission from iPhone and iPad users before they can store the users' contact lists, according to several media reports.
As part of its ongoing "Get Dunk'd" social media marketing program, Dunkin' Donuts is launching new promotions to get customers tweeting and Facebook chatting about the brand.
These apps do the trick when it comes to interactive gamification.
Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Neiman Marcus will run a four-hour Foursquare campaign on Oct. 1 that asks consumers to check in to a store for a chance to find a free handbag.
Many marketers and agencies have developed the tools necessary to address how shoppers act, feel and what ultimately leads them to purchase. Now, what about the "fan" journey?
American Express Co. and Foursquare rolled out a location-based offers service on June 23 that enables partner companies to deliver discounts. Participating merchants at launch are retailers H&M and Sports Authority and holding company Union Square Hospitality Group, which owns various New York City restaurants.
For the past day or so, I've been trying to parse a direct marketing angle from AT&T's acquisition of T-Mobile. It goes without saying that there will be mobile marketing implications.
Direct marketing plays a major role in the consumer outreach efforts of competitive brands Chili's and TGI Friday's.
Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?
Are all those loyalty cards weighing your wallet down? CardStar, a smart phone app, wants to help with that. The platform, available on the BlackBerry, iPhone and Android, allows shoppers to digitize their reward cards - enter the store and card number and it creates a bar code that can be scanned by cashiers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.