Four steps to creating a cross-channel view of customers

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A comprehensive view of the customer helps marketers deliver productive customer experiences, support marketing measurement, and drive new business opportunities. But organizational and technology-related barriers typically prevent marketers from achieving that view. In this webinar, featured guest Forrester Research Principal Analyst Suresh Vittal describes four critical steps to help marketers break down those barriers and achieve success.

Featured speakers
Suresh Vittal, Principal Analyst, Forrester Research
Jason Vicinanza, Director, Solutions Consulting, Neolane

Moderator
Cara Wood, editor in chief, DMNews

Sponsored by

Neolane drives marketing that delivers, with the only enterprise marketing software that enables companies to integrate emerging technologies such as mobile with traditional channels. Neolane provides a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics. More than 140 of the world's most innovative marketers, including Accor Hotels, EMI Music, Sephora and Virgin Megastores, use Neolane to improve effectiveness and drive revenue via cross-channel, personalized marketing.