Forth & Towne Launches Multichannel Marketing Campaign

Gap Inc. is launching a multichannel advertising campaign this month for its Forth & Towne brand.

Forth & Towne was introduced last year as San Francisco-based Gap's answer to the needs of baby-boomer women. This fall, 14 new stores will join the existing five, with locations in Atlanta, Houston, Los Angeles, San Diego, San Francisco, San Jose, Santa Barbara and Seattle.

The campaign will support the store openings through print advertisementsand other direct channels. The print ads will appear in regional publications that cover new and existing Forth & Towne markets starting in September, with national ads in More and Elle in December. The theme of the campaign is "The Chic Revolution Begins."

The campaign was developed by New York-based creative agency AR.