Forrester

Simulmedia Announces Cooperstein as New CMO

Simulmedia Announces Cooperstein as New CMO

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The former Forrester Research practice leader will replace Lindsay Jurist-Rosner as Simulmedia's head of marketing.

Report: Epsilon, Kobie and Brierley top loyalty marketers

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Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report.

Let's do the Wave ... report

Let's do the Wave ... report

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Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."

Forrester: CMOs want more influence and better tech knowledge

Forrester: CMOs want more influence and better tech knowledge

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Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.

Retailers continue to invest in mobile and social despite poor ROI

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The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year.

IBM adds two social tools to its marketing technology offering

IBM adds two social tools to its marketing technology offering

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IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns.

Is your business prepared for widespread consumer e-commerce comfort?

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Consumers are becoming more comfortable shopping online and on mobile devices. Is your business prepared?

Forrester ranks Epsilon, KBM, Targetbase as database leaders

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Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.

Best Buy December revenue down 1.6% compared to 2009; online sales up 13%

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Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report.

Google eBookstore could create ad-supported book publishing model: experts

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Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.

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