Forrester: Travel Fears Will Boost Web Shopping for Holidays

Share this article:
Forrester Research, Cambridge, MA, said yesterday it is sticking with its forecast of online holiday sales growing 10 percent from 2000.


The firm said the increase may be a byproduct of the war against terrorism.


The prediction is based on Forrester's expectation that travel-wary consumers will send holiday gifts via Internet stores rather than visit families this year.


The 2001 sales could reach $11 billion, Forrester said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.