Forrester Says Online Retail Stung by Slowing Economy

Share this article:
Internet retail has been hit hard by a slowing economy, according to a new survey whose results were released yesterday by Forrester Research and Greenfield Online.


The Forrester Online Retail Index found that total spending nationwide on online purchases dropped to $3.2 billion in June, from $3.9 billion in May.


The number of households shopping online dropped to 13.1 million in June, from 14.8 million in May.


Average spend by consumers also fell $20 in June to $245, from $265 in May.


The survey was eighteenth in Forrester's monthly series. The Forrester index is based on 5,000 responses in the first nine days of the month from an online panel put together by Greenfield Online, Wilton, CT. The survey results for June were fielded July 5-13.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.