When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.
Tracy Stokes is an unapologetic brand-builder. We asked for her account of accountability.
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.
With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report.
Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.
Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content.
The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year.
IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns.
Consumers are becoming more comfortable shopping online and on mobile devices. Is your business prepared?
Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.
Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report.
Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.