forrester research

Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research

Q&A: Srividya Sridharan, Customer Insights Analyst, Forrester Research

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When it comes to segmentation and marketers the news is bad and worse, according to Sri Sridharan, Forrester's chief expert on the subject.

Q&A: Tracy Stokes, Principal analyst serving CMOs, Forrester Research

Q&A: Tracy Stokes, Principal analyst serving CMOs, Forrester Research

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Tracy Stokes is an unapologetic brand-builder. We asked for her account of accountability.

Forrester: 'Minority Report' Is Not the Future of Marketing

Forrester: 'Minority Report' Is Not the Future of Marketing

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The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.

Lights, Camera, Market

Lights, Camera, Market

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It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.

Forrester: Mobile Consumers Want It NOW

Forrester: Mobile Consumers Want It NOW

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Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.

OK, You Have My Attention—For 300 Milliseconds

OK, You Have My Attention—For 300 Milliseconds

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If a brand can't deliver immediate desired digital experiences, consumers are, like, totally outie.

Marketers streamline cross-channel customer experience

Marketers streamline cross-channel customer experience

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With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Report: Epsilon, Kobie and Brierley top loyalty marketers

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Epsilon, Kobie Marketing and Brierley+Partners have the strongest loyalty marketing offerings of any full-service loyalty vendor, according to a Feb. 16 Forrester Wave report.

Let's do the Wave ... report

Let's do the Wave ... report

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Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."

Forrester: CMOs want more influence and better tech knowledge

Forrester: CMOs want more influence and better tech knowledge

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Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.

Gaining welcome access to customers' email inboxes

Gaining welcome access to customers' email inboxes

Email is not dead. In fact, it is an incredibly cost-effective and efficient way to engage consumers one-on-one with highly relevant content.

Retailers continue to invest in mobile and social despite poor ROI

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The State of Retailing Online report, conducted by Forrester Research for Shop.org and released on May 3, revealed that 91% of retailers currently have a mobile strategy in place or in development and that 72% of retailers will increase their spending on social networks this year over last year.

IBM adds two social tools to its marketing technology offering

IBM adds two social tools to its marketing technology offering

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IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns.

Is your business prepared for widespread consumer e-commerce comfort?

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Consumers are becoming more comfortable shopping online and on mobile devices. Is your business prepared?

Forrester ranks Epsilon, KBM, Targetbase as database leaders

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Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.

Best Buy December revenue down 1.6% compared to 2009; online sales up 13%

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Best Buy's domestic e-commerce sales were up 13% year-over-year during the company's December fiscal period, which ended January 1. Revenue decreased 1.6% compared with the same period of 2009, according to the retailer's financial report.

Google eBookstore could create ad-supported book publishing model: experts

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Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.

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