Forrester Partners With Experian, Mediamark and NetRatings
Forrester Research Inc., a provider of research and analysis on emerging technologies, has collaborated with Experian, Mediamark Research and Nielsen//NetRatings to expand its Technographics consumer segmentation service.Forrester's Technographics service helps companies understand how technology impacts consumer attitudes and behavior.
As part of the agreements, the service will be incorporated into products that extend the offerings of Forrester's partners.
Experian offers Technology Enthusiasts, direct mail lists that target consumers with a high affinity for technology and a propensity to buy online.
Mediamark Research's 26,000-adult national representative sample has been scored with Technographics so marketers can identify the print and electronic media that are most heavily used by the consumers they are targeting.
Nielsen//NetRatings is in the process of scoring its 62,000-person at-home panel so marketers can simplify and improve their media buying based on information regarding consumers' online habits. This product will be available in the third quarter.
