Forrester names Julie Katz new e-mail analyst

Share this article:
Julie Katz
Julie Katz

Forrester Research, a technology and market research firm, has appointed a new e-mail analyst, Julie Katz.

Katz replaces veteran analyst Shar VanBoskirk, who has been promoted to principal analyst , where she will focus on a wider range of interactive marketing activities. Prior to this appointment, Katz worked as a researcher for Forrester's marketing team for three years and has a strong background in working with data.

“I think, because e-mail issues contain so much data, you have to have a real understanding of how data comes together to research e-mail,” Katz said.

Katz hopes to explore the e-mail channel and its potential integration with other channels.

“There are many unexplored opportunities in e-mail for marketers, including the integration with mobile and social media, and I look forward to being a part of this,” she added.

Forrester's upcoming e-mail research will also focus on more analytics research and on the global reach of e-mail.

Prior to her work with Forrester, Katz worked for a national non-profit and also worked as a fundraiser for The Jimmy Fund cancer research charity.

As 2008 rounds the corner, Katz will be immersing herself in the new e-mail channel, with the Forrester Wave Report on e-mail due out later this week.

“My goals are to learn as much as I can about e-mail and to see how e-mail can integrate with other channels for an overall marketing program,” Katz added. “Even if it is not the flashiest newest channel, e-mail is still a very viable channel for marketers.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Delivered: Yankees Emails

Delivered: Yankees Emails

What's in our inbox this month: Yankees. Some of these need to be sent down to the minors.

Don't Stop Believin' (in Email)

Don't Stop Believin' (in Email)

Email may be a mature marketing channel, but it still rocks. Here, a roundup of ways to jazz up your email marketing.

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.