Forrester Launches Online Retailing Strategies

Share this article:
Forrester Research, Cambridge, MA, announced last month the launch of its newest service, Online Retailing Strategies. The service's first report, "The Look-To-Buy Imperative," showed that although online retail sales reached $2.4 billion in 1997, less than 20 percent of "wired adults" made those purchases.


The service will focus on what is selling online, what isn't and why. Some of the research topics will include business-to-consumer e-commerce, coordinating online with in-store merchandising, building electronic customer service and managing online channel partners. Forrester is forecasting that online retailers will generate $4.8 billion in revenues in 1998 and that this amount will increase by more than 250 percent to $17 billion by 2001.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?