Forrester Launches Online Retailing Strategies

Share this article:
Forrester Research, Cambridge, MA, announced last month the launch of its newest service, Online Retailing Strategies. The service's first report, "The Look-To-Buy Imperative," showed that although online retail sales reached $2.4 billion in 1997, less than 20 percent of "wired adults" made those purchases.


The service will focus on what is selling online, what isn't and why. Some of the research topics will include business-to-consumer e-commerce, coordinating online with in-store merchandising, building electronic customer service and managing online channel partners. Forrester is forecasting that online retailers will generate $4.8 billion in revenues in 1998 and that this amount will increase by more than 250 percent to $17 billion by 2001.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.