Forrester: Holiday E-Commerce to Grow 25% to $18B

Share this article:
Forrester Research expects U.S. online retail sales for this holiday season to touch $18 billion, up 25 percent from a year ago.


The Cambridge, MA, market researcher said an influx of 2.5 million new households this year to online shopping will offset economic concerns over consumer spending.


Also, retailers this year again will offer free shipping to entice consumers to spend more, with a minimum-spend requirement to avoid making this ploy a loss leader. Twenty-five percent of online holiday shoppers surveyed last year said they would buy more online to avoid shipping fees.


Retailers also will use the full might of their Web sites to drive online consumers to shop in stores. This multichannel shopping capability might generate more spend from consumers.


Consumer electronics and toys will see strong e-commerce growth this holiday season. So will apparel, driven by a growing number of women shopping online and retailers that offer better tools to show style and fit.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.