Forrester Debuts New TechRanking Category

Share this article:
Forrester Research has introduced Marketing Automation Application TechRankings. It is the sixth category in Forrester's e-business TechRankings service, which helps companies looking to focus more on marketing as a critical component of customer relationship management.


According to Forrester, the TechRankings service evaluates enterprises' software products through laboratory-based product testing, research, user interviews and objective analysis of global vendor offerings. TechRankings clients can use online tools to customize the research and rankings to focus on the most important criteria and vendors for their projects.


For this new TechRankings category, Forrester focuses on marketing automation applications that provide campaign management and customer data analysis.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.