ForRent.com uses social media for video contest

Share this article:

Apartment seekers can win $10,000 in Rent.com's second annual video contest, which helped the company build brand awareness.

The contest asks would-be renters to tell the site why they are ready to move.

 “Last year's contest raised brand awareness and built brand loyalty for ForRent.com, which increased the number of potential renters using the Web site and ultimately delivered more qualified leads to our clients,” said Terry Slattery, president of For Rent Media Solutions, in a statement.

Last year's contest yielded a 57% increase in site traffic, according to the company.

Contestants can enter on Contest.ForRent.com through May 27, and users can participate directly from Facebook. YouTube, MySpace and Twitter also will be used to market the contest, according to the release. Visitors to the site will vote on the videos from May 6 to June 24, with the winner to be announced shortly.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.