Former Yahoo exec to lead LinkedIn
Jeff Weiner, a Yahoo graduate, has been named CEO of social networking site LinkedIn.http://www.marketwatch.com/story/former-yahoo-executive-named-ceo-of-linkedin
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
