Former Mindshare CEO Neslund joins Red Bricks Media

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Red Bricks Media named Scott Neslund, former CEO of WPP media agency Mindshare, its CEO, effective January 11. He replaced Elliott Easterling, who now serves as chairman of the board.

Neslund said he joined the agency because it is well positioned in search marketing.

“Red Bricks is very strong in search marketing, and I think search will become a stronger strategy for advertisers in future,” he explained. “It allows consumers to search for any message they need, rather than just react to something in front of them.”

He added that he will try to grow the 70-person agency nationally and internationally, as well as maintain its culture. The agency could explore partnerships with other agencies, acquisitions and expansions of its international business, which has a foothold in Hong Kong, he said.

“Client relationships brought us into the Chinese market, and we can offer US-based clients a gateway to that market,” Neslund said.

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