Former Lenovo Executive to Head Digital Marketing at Interakt
Elijah Degen brings 15 years of experience to his new role at the digital agency.
Digital marketing agency Interakt announced today the appointment of Elijah Degen as global head of digital solutions. Degen previously led worldwide digital marketing strategy and operations at computer technology company Lenovo, where he also managed the brand's digital marketing practices for emerging markets.“Elijah's is an extremely savvy marketing technologist who knows how to leverage advanced concepts and platforms to develop technology-enabled marketing campaigns that resonate,” Redickaa Subrammanian, Interakt's CEO and chief strategist said in a statement. “We're very excited to have that expertise on our team to expand our capabilities.”
In his 15 years of digital marketing experience, Degen has built, launched, and managed international campaigns for Fortune 500 and startup companies. Among Degen's primary goals is the growth of Interakt's services, such as the agency's automation platform Resulticks.
“As a client, I was so impressed with the Interakt team and its phenomenal ability to apply emerging digital technology to engage audiences with compelling creative concepts. Now, I'm thrilled to come on board,” Degen said in a statement.