Former DP & Co. Partner Forms Relationship Marketing AgencyWilliam Patterson has formed Demand Marketing, a relationship marketing agency specializing in lead generation and business-to-business direct marketing, he announced last week.
Demand Marketing, is a full-service direct, database and relationship marketing agency, serving clients in both business-to-business and business-to-consumer markets. The firm will have offices in Grosse Pointe Park, MI.
Before launching his new firm, Patterson was a partner and director of integrated marketing for DP & Co., a Framington Hills, MI, relationship marketing firm.